2026 Australia Creative, Digital, Media and Technology Hiring & Market Report
Building creative, digital and tech teams behind agency and brand growth.
What you'll get inside
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Current market conditions and hiring trends across Melbourne, Sydney and Brisbane
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Why hybrid capability has become the dominant priority across creative, digital and tech roles
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Salary benchmarks by discipline, including AI-linked roles commanding up to $180,000 AUD
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What top candidates now expect beyond salary and the factors shaping acceptance decisions
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The hidden talent market and why advertising alone is not enough to secure strong hires
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Practical recommendations for tightening role design and reducing hiring friction
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Hi, I'm Kelly Kettle-White
In case we haven't connected yet, I'm Kelly, founder of CDR | Creative Digital Recruitment. I believe the right hire changes a team and the right teams change a business, and it's the principle that drives everything I do.
I specialise in building creative, digital, media and technology teams across Melbourne, Sydney and Brisbane for agencies, brands and growth-focused businesses. My work is about finding commercially aware, hybrid-capable professionals who can genuinely move the needle.
This report reflects what I'm seeing on the ground right now: the patterns showing up in briefs, candidate conversations and hiring outcomes, so you can make smarter, faster decisions in a market that's more selective than ever.
See you on the inside...